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Starting a
Personalized Greeting Card Business
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Q.
I've been apart
from my husband for over a year because of our military career. As a result, I
have created a number of cards that I've sent to him to let him know I think
of him constantly. They've been great for the both of us. I know there are
many people in my situation and I would love to share my cards with them, but
I don't know how to market them. Being in the military, it's tough to try to
start my own business. How can I get started on letting others take a look at
my work? Who would I need to contact?
Advice
by Leigh Nixon
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Dear Nancy
We have a person who has very unique post cards also. She did two things
that helped her share her work with people. First, she found little street
fairs or community fairs and got a booth (usually for crafts they run anywhere
from $75 to $150) and had them on display where she could talk to people about
them. Second, she took out an ad in the local newspaper giving information on
her postcards and invited people to write in if they wanted more information.
Hope this helps!
Leigh
About the PowerHomeBiz.com Guide:
Leigh Nixon,
President/CEO, The Simi Valley Chamber of Commerce (Business Plans and
Marketing) Leigh has been in the Chamber profession for 17 years. She began
her career with the Irvine Chamber as Membership Director and then served the
Temecula Chamber as Special Events Manager, managing a 100,000 person Balloon
& Wine Festival event, before becoming their CEO in 1989. She was with
the Santa Clarita and Palmdale Chambers before taking the helm of the Simi
Valley Chamber in April 1999. Prior to her Chamber career, she was in the
banking industry for 16 years, most of which was as a bank official in
corporate banking and branch management.
The opinions expressed in this column are those of the
author, not of PowerHomeBiz.com. Users should not treat the Guide's response as
legal, accounting, or professional advice as all answers are intended to be
general in nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or
circumstances, such as an attorney or accountant.
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