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Starting a
Magazine Business
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Q.
My partner
and I are in the early stages of starting a magazine. We would like to know
where we can get information regarding magazine businesses: success rate,
marketing techniques, distribution, financing through advertisement,
investors, business plan, start-up costs for initial production, minimum and
maximum run suggestions. Ours is unique in that there is no magazine in this
specific category yet the research we have conducted shows the great potential
and the target group interest. We both have backgrounds in education with
advanced degrees and are over 40. We are very serious and need to just be
pointed in the right direction. We would appreciate any advice. -- Marilyn
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A.
A very good source of information on the business of magazine
publication is the book entitled "Starting and Running a
Successful Newsletter or Magazine" written by Cheryl
Woodard. The author was a co-founder of great selling magazines
such as PC World, PC Magazine, Mac World and others. She really
knows this business. If you want to know how to publish
magazines, this is the only book that you'll ever need. The book
covers areas such as building the reader relationship,
developing your circulation strategy, subscription budgeting and
profitability, using ancillary products to grow your company,
raising money and working with investors, among others.
Other books you may wish to check out
are:
You can also check the following resources online:
If you want more resources on business planning, you can
check our collection of links at http://www.powerhomebiz.com/Links/businessplans.htm
Good luck!
About
the PowerHomeBiz.com Guide:
 Nach Maravilla is
the Publisher of Power Homebiz Guides. He has over thirty years
experience in sales and marketing of various products, which
covered as he jokingly describes, "from toothpicks to
airplanes" He also had extensive experience in
International trading and he always excelled in special promotional
ideas for retail outlets.
The opinions expressed in this column are
those of the author, not of PowerHomeBiz.com.
Users
should not treat the Guide's response as legal, accounting, or
professional advice as all answers are intended to be general in
nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or circumstances, such
as
an attorney or accountant.
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