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Recommended Books


Financing Your Business Dreams With Other People's Money: How and Where to Find Money for Start-Up and Growing Businesses 
Financing Your Small Business
How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day
Where to Go When the Bank Says No : Alternatives For Financing Your Business 
Financing Your Business with Venture Capital: Strategies to Grow Your Enterprise with Outside Investors
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How to Monetize a Content-Based Website

Q. I am creating an information website about a particular niche in the travel business. This is something I want to start part-time but hopefully grow into something lucrative. How do I generate business out of a content based website? Thanks, Tricia (Baltimore, Maryland)

Advice by Isabel Isidro

 

A. Dear Tricia:

You can monetize a content based website in several ways:

1. Advertising - whether by joining banner ad networks such as Tribal Fusion, BurstMedia or Fastclick and display the banners on their site; or through contextual advertising such as Google Adsense or Intellxt. You can also sell your own advertising and sponsorship, both on your website or your newsletter.

2. Subscription model - members only content where subscribers pay monthly or annual fee to access your website

3. Sale of content - you sell access to your articles piece by piece (unlike subscription model which is a blanket approval to access your content)

4. Affiliate programs = you sign up to sell other people's products or get paid by other means (for every signup, leads) or however the program is designed

5. Sell ebooks or CDROMs containing your content - you can package your entire content in one ebook or CDROM and offer it for sale.

6. Content syndication - you sell your content to other websites (example is Associated Press)

 

About the PowerHomeBiz.com Guide:  

Isabel Isidro is the co-founder and VP-Managing Editor of PowerHomeBiz.com, an online magazine for home business entrepreneurs that provides guidance on starting, running and managing a home-based business.

 

The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

 

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