A.
Dear Cecile,
In talking with you further I discovered that you'd like to
start working with children one on one and use the Internet as a
marketing tool.
Of course, the parents are your target market. In addition to
setting up and marketing a simple web site explaining your
services and introducing yourself (be sure to include a photo),
I would suggest you send out an email newsletter to the parents'
email addresses. Have visitors to the site subscribe by leaving
their email address and accumulate addresses as you network.
In this email newsletter I would have a brief "Letter to
Parents" but have the rest of the newsletter written for
the students. Encourage them to email you in return (kind of
like the letter you just wrote me), asking you questions or just
sharing what is going on in their lives (select some of these to
include in your next newsletter). Give them jokes and stories or
ideas of things to do over the winter (especially if they live
in cold areas). If you're interested in learning more about
writing a successful email newsletter, visit my web site to
learn about a newsletter teleclass.
Of course, you'll also have to run ads in the classified
section of the newspaper, contact schools and get on their tutor
lists and all the other traditional marketing techniques. Most
importantly, ask people you know if they know anyone who is
looking for a tutor. This simple question (which costs you
nothing) is ALWAYS your best marketing tool. Ask and you'll
receive. It works!
Good Luck!
About
the PowerHomeBiz.com Guide:
Mershon
Bell is a Certified Personal/professional Coach who works with
people around the world to help them realize their goals and
dreams. She has successfully worked from home for over 15 years.
Visit www.mershonbell.com
to learn more and to subscribe to her newsletter.
The opinions expressed in this column
are those of the author, not of PowerHomeBiz.com. Users should not treat the
Guide's response as legal, accounting, or professional advice as all answers
are intended to be general in nature. Such advice can only be properly given
by qualified professionals who are fully aware of a user's specific
geographical areas or circumstances, such as an attorney or accountant.
