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Dear Andrew:
Have you chosen a location yet? What appeals to customers you have now is
that you've come to them. You're there on their way from work to home,
meetings to work. You're easily accessible, and your customers like that.
Moving your operations into a mall makes sense only if you expect the same or
better foot traffic than you currently enjoy. You'll be paying rent for a
space, which will cut into your profit margin. So pick a place with high
traffic, near an entrance/exit if possible.
Before the move, hand out coupons for a free hot dog to your sidewalk
customers to be redeemed at your new place of business. Once they've sampled
your dogs at your new place, they'll know where to find you when they want
more. And don't forget mall employees: hand out several half-off or
buy-one-get-one free coupons to each store in the mall.
Good luck, Andrew. We hope your new customer base does "ketchup"
soon to your current one.
About the PowerHomeBiz.com Guide:
 Yvonne
Buchanan is a 20-year veteran of public relations, marketing and
advertising. She teaches public relations courses online for career changers,
freelancers and students through The PR Academy www.learnpr.com
and is co-founder of Real-World PR www.realworldpr.com
, a public relations information provider for small businesses. Real-World PR
offers public relations toolkits (manual/CD combinations) that allow small
business owners to create and maintain their own public relations programs.
The opinions expressed in this column are those of the
author, not of PowerHomeBiz.com. Users should not treat the Guide's response as
legal, accounting, or professional advice as all answers are intended to be
general in nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or
circumstances, such as an attorney or accountant.
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