Glossary of Business Terms – “K”

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Keystone = Setting a retail price at twice the wholesale price.

Keyword = Main key phrase of a web page; words used by search engines to determine the content of a Web page.

Knowledgebase – a collection of facts, rules, and procedures that are organized into a searchable format. In Web 2.0, website knowledgebases are usually interactive.

KPI or Key Performance Indicator = Business metric that helps assess the present state of a business, by evaluating a set of factors that the business has identified as determinants to its success. KPI metrics help entrepreneurs understand the pulse of business.

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