Glossary of Business Terms – “H”
Hacker (eCommerce and Internet) – Somebody who gains unauthorized access to computer systems often to corrupt or steal stored data.
Hard Sell (Marketing) – A heavily persuasive and highly pressured approach used to sell a product or service.
Hedge Fund (Finance, Banking and Accounting) – A mutual fund that takes considerable risks, including heavy investment in unconventional instruments, in the hope of generating great profits.
High End – Relating to the most expensive, most advanced, or most powerful in a range of things, for example, computers.
High-pressure (Marketing) – A selling technique in which the sales representative attempts to persuade a buyer very forcefully and persistently.
Hit (eCommerce and Internet) – A measure of the number of files or images that are sent to a browser from a Web site in response to a single request.
Holding Company – A parent organization that owns and controls other companies.
Home Page (eCommerce and Internet) – The “table of contents” to a Web site, detailing what pages are on a particular site. The first page one sees when accessing a Web site.
Horizontal Integration – The merging of functions or organizations that operate on a similar level. Horizontal integration involves the union of companies producing the same kinds of goods or operating at the same stage of the supply chain.
Hyperinflation – Very rapid growth in the rate of inflation so that money loses value and physical goods replace currency as a medium of exchange.