Books on How to Start a Copywriting Business
Thinking of starting a Copywriting business? Here are articles to help you get started:
- Web Copywriting Tips for Online Entrepreneurs
- How to Start and Succeed in Freelance Copywriting
- Top Seven Rules of Power Copywriting
For detailed guidance, tips and advice on how to start and run a Copywriting business, check out some books we have selected below:
Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today–including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.
FACT: Businesses Need Writers, and Will Pay Handsomely For Them… Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they’re good at it, and wants to make a GOOD living at it.
In today’s fast-paced market, copywriters have approximately three seconds to grab–and keep–a reader’s attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
1. Audience – Who is my target audience? Who is going to be reading what I write? Why are they reading what I write? 2. Features or Benefits – Depending upon my audience will dictate whether I focus upon the features or benefits of a particular product or service. 3. Our Goals – What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback. 4. Strategies – Have we decided on the best strategy? Who is going to tell us if we have achieved our goals? 5. End user Reaction – What is the end game? Much like our goals we must know what we want out of the copy.
“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell.