"The equivalent of an MBA all in one great book! MacDonald's entrepreneurship
provides intellectual energy to transform dreams into reality." —Ken Dahlberg,
entrepreneur extraordinaire and decorated World War II Flying Ace, founder,
Dahlberg Hearing, Miracle Ear, and Carefree Capital, Inc.
(Continued below ...)
"This is a gloves-off call to action, from America's most authoritative
expert on the idea and action known as entrepreneurship. MacDonald not only
knows what to do, he coaches and exhorts you to do it, and do it well!" —John
Klymshyn, bestselling author of The Ultimate Sales Managers' Guide and How to
Sell Without Being a Jerk!
Does bureaucratic inertia have your business locked in a losing status quo?
Are you being held back by gray suits who won't allow innovation and creativity
at work? Do you want to build a business that isn't slowed down by the concrete
shoes of bureaucratic indecision or stifled by unimaginative groupthink? If so,
maybe it's time to beat the system!
In this insurgent guide to business success, Robert MacDonald shows
professionals, business leaders, and entrepreneurs how to smash the bureaucracy
that smothers the innovative, entrepreneurial spirit essential to long-term
business success. Whether you own a small business, run a large corporation, or
work for someone else, Beat the System provides proven, real-world advice for
building an entrepreneurial culture in your entire organization, your
department, or even in your individual position.
When MacDonald founded LifeUSA, people thought he was a madman for trying to
compete against giant, entrenched competition in the stagnant life insurance
industry. But with a willingness to challenge the status quo and question the
rules of the system, he grew LifeUSA into a hugely successful player in an
industry that was actually shrinking at the time. Now, he shares the eleven
entrepreneurial secrets he used to defeat bigger and stronger competitors.
We live in a bureaucratic world, but fighting the status quo is a business
strategy that works. Beat the System outlines a proven plan for creating a
business culture that creates, innovates, and moves fast enough to overtake even
the most entrenched competition. Whether you're starting a new business or
simply trying to advance your career, you really can succeed wildly if you have
the right weapons to storm the battlements of bureaucracy.
Nobody said it would be easy; fighting the forces of darkness never is. But
with these smart, entrepreneurial strategies, total unconditional victory will
be yours—but only if you play by your own rules. Beat the System is a practical,
worldly guide to developing your own entrepreneurial, revolutionary spirit and
building that spirit into every brick of your organization.
About the Author
Robert W. MacDonald is a true visionary and business contrarian who rose from
a door-to-door insurance salesman to the very pinnacle of the corporate world.
He was the founder, CEO, and chairman of LifeUSA, a life insurance company which
was formed in 1987 and sold to Allianz SE for $500 million. He retired as
chairman and CEO of Allianz North America.
======