Entrepreneurs across the globe have recognized the business potential in offering secure transportation options for women. Women-only transportation companies such as taxi-services are gaining ground in countries such as the United Kingdom, Lebanon, Iran, Egypt, among others.
Follow @powerhomebizBook Summary: EVEolution: Understanding Women Eight Essential Truths that Work in Your Business and Your Life
April 27, 2005 By Leave a Comment
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals.
Follow @powerhomebiz
