Using Twitter for Your Small Business

Following the post “20 Tips on How to Use Twitter for Your Small Business” I’ve prepared a PowerPoint presentation that expands and illustrates the tips I’ve made in the article.
This presentation includes examples of how some users are setting up their Twitter IDs and names to increase their visibility on Twitter and more easily gain followers.  Also [...]

Analyze Your Web Analytics

Whether you are operating a Web business, or just using the Web as an online brochure for your brick and mortar business, it is important to look at the numbers behind your web site. The Web has become an integral medium for any business today that it is important to understand how your web site [...]

20 Tips on How to Use Twitter for Your Small Business

It’s been a while since I posted “My Experiment with Twitter” . My number of followers has significantly grown during these past months: in May, I only had about 375 followers, and now I have 1,840.
More than the numbers, however, Twitter has brought significant exposure to our home-based business. We got an offer to [...]

My Twitter Experiment: How to Use Twitter to Market a Business

Though I created my Twitter account back in January, I never used Twitter except to send one tweet a month (which is basically nothing in the Twitter world).
Recently, I started to look seriously at Twitter and how to use it to market PowerHomeBiz.com. Maybe it’s all the hoopla surrounding Ashton Kutcher’s millionth follower, or a [...]

Marketing with Yahoo Answers: 10 Ways to Promote Your Business Using YA

I previously wrote about How to Use Yahoo Answers to Promote Your Business . The article was first written in 2007 when I just started to top the Business and Finance category, and 2 years later, I am still in the top 10 of the Business and Finance category.
Why use Yahoo Answers? For PowerHomeBiz.com, Yahoo [...]

Can a Blog as Main Web Presence of a Business Be Taken Seriously?

A startup photographer wants to market his business on the Web. But he’s got a limited budget, and would prefer to create a web presence as cheaply as possible (free even better). So he’s looking at the option of creating an account with the free Blogger.com.
His main question is: Will potential clients take his business [...]

Social Media Marketing and Web 2.0 Advertising

Social media marketing is an area that I am very interested in. It took me awhile to get into the game, and now I am enjoying connecting with people in Facebook and LinkedIn. But I am still learning the ropes as to how to use these Web 2.0 websites to market a business and connect [...]

Book Review: How to Succeed in Business Using LinkeIn

I was excited to get the book “How to Succeed in Business Using LinkedIn” by Eric Butow and Kathleen Taylor. I think I am one of the few remaining business people who do not have a LinkedIn profile as yet, and I was hoping this book would give me the reason why I should use [...]

How to Use Web 2.0 to Get More Traffic for Your Website

YouTube, MySpace, Flickr, Digg, Wikipedia are but some of the collaboration-focused websites that have changed the Internet. Called Web 2.0, these sites include social networking, social bookmarking, social tagging, wikis, among others.
The question now is: how can you tap these Web 2.0 websites to boost traffic of your site and increase your reach? Here are [...]