February 11, 2012

Social Media and Business: Challenges of Small Business Owners

Beautiful Asian business woman

Using social media is often not easy for small businesses. To create an effective social media presence, you need to have a well-thought out plan, and time to execute them. Learn some tips on how to use social media for your small business.

How to Use Twitter for Your Small Business

Kathi Browne, Taking on Twitter book author

For small businesses with no marketing budget, the free microblogging site Twitter can be a powerful means of reaching customers and getting the word out. Learn how your small business can use Twitter.

What to Say on Twitter, Facebook and Other Social Media Sites?

couple laptop outdoors
This entry is part 8 of 8 in the series Social Media Marketing Tips

When it comes to social media, one of the first questions asked by home business entrepreneurs is: “What will I say on Twitter or Facebook? How will I use these social media sites?” Hint: it’s not conversations, but quality content.

Online Marketing and Reputation Management: Why it is Important

Business people

With social media and blogging platforms, real time, in-the-moment commentary about companies and individuals is now possible. When negative commentaries are posted under a person’s name or brand’s name — this information can linger online and cause loss of income, distrust, lack of respect and unexpected challenges. Learn about the importance of reputation management in the age of online marketing and social media.

The Five Key Components of Web 3.0 Marketing

Business team

Web 3.0 marketing describes the next wave that is already taking place and is the shift from Web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Learn the 5 key components of Web 3.0 marketing

What Congressman Weiner Can Teach Small Businesses about Social Media

Congressman Anthony Weiner

Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal  involving Congressman Weiner can teach us on how to use social media.

What Social Media Isn’t

young man thinking

Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.

Top 3 Simple, Feasible and Cost Effective Methods to Promote your Home Business

proud owner of stationery shop

With the advent of social media advertising has become simplistic, cost effective and especially favorable to a new business seeking to build a reputation. Learn the 3 simple steps to promoting a business.

10 Tips to Optimize Your Facebook Page

businessman laptop

Social marketing involves a lot more than just signing up and pasting up your page. You need to maximize your page’s effectiveness and keep it fresh, updated and alive. Below are 10 things you can do to optimize your Facebook page to make sure your business is getting the maximum benefits.

LinkedIn Marketing: Should You Think of Your LinkedIn Profile as a Resume

Woman with laptop.
This entry is part 7 of 8 in the series Social Media Marketing Tips

LinkedIn has become an important social media platform for small businesses. However, a common mistake in using LinkedIn is creating a profile that reads like a resume. Understand why a LinkedIn profile is not, and should not, be treated like a resume.

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