Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”. According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail: Importance of targeting: A successful direct mail campaign [...]
Follow @powerhomebizLessons on Paid Search Marketing
January 25, 2008 By Leave a Comment
With more websites competing for eyeballs and sales, paid search has become a critical marketing strategy for online businesses. Whether your ad budget is $100 or $10,000 per month, here are useful lessons in paid search marketing from ChannelAdvisor’s “Top 12 Paid Search New Years Resolutions” Spend as much money as it takes to yield [...]
Follow @powerhomebizOnline Marketing Beyond Traditional Search
October 30, 2007 By Leave a Comment
MoreVisibility.com has an interesting paper that summarizes options for marketing on the Web other than the traditional search, and these are: Contextual advertising = using pay per click at search engines partner sites (e.g. Google Adsense publishers) which are driven by theme or relevancy to keywords Second tier search engines = pay per click at [...]
Follow @powerhomebiz12 Ways to Maximize Paid Search
February 4, 2007 By Leave a Comment
Catalog Success Magazine (Editor’s Note: It is now called All About ROI Magazine) in their January 2007 issue has a very interesting article on how to maximize your paid search marketing this year. Pay per click has become an important source of traffic and sales for online marketers; hence it is esential to get the [...]
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