Get Listed on Google Maps and Increase Exposure of Your Small Business

Yellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps.
Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and the [...]

Choosing a Keyword-Rich Domain Name

Choosing the domain name is the first important decision you will make in creating the website.
There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach.

The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, Flickr, Google [...]

Local Search Optimization Strategies

The Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources.
Here are some tips on how to ensure that your [...]

How to Rank Well in Google

If you are looking to improve your rankings in Google or reach the top 10 (if not the #1 spot) in Google, I highly recommend downloading Google’s Search Engine Optimization Starter Guide which Google released on Nov 12 through their official blog
The guide has all the information you need to do well in Google as [...]

Content Rich: Writing Your Way to Wealth on the Web

Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content.
One common mistake [...]

10 Critical Elements to a Successful Google Adwords Campaign

Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords.
If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips:

Keep your campaigns and [...]

Starting a Website: Build a Broad Authority or Niche Site?

Someone posted a very interesting question in Yahoo Answers: when you start a website, should you build a broad authority site, or a smaller niche site? The asker wants to know the impact of the size of the website in terms of search engine optimization as well as potential revenues.
Personally, I would go for a [...]

The Secret to Perfect Search Engine Marketing

Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”.
According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail:

Importance of targeting: A successful direct mail campaign starts with [...]

Online Marketing Beyond Traditional Search

MoreVisibility.com has an interesting paper that summarizes options for marketing on the Web other than the traditional search, and these are:

Contextual advertising = using pay per click at search engines partner sites (e.g. Google Adsense publishers) which are driven by theme or relevancy to keywords
Second tier search engines = pay per click at the top [...]