Successfully start, manage and run a home business
With social media and blogging platforms, real time, in-the-moment commentary about companies and individuals is now possible. When negative commentaries are posted under a person’s name or brand’s name — this information can linger online and cause loss of income, distrust, lack of respect and unexpected challenges. Learn about the importance of reputation management in the age of online marketing and social media.
Follow @powerhomebizIf your business hinges on people getting to your place of business – e.g. a daycare, hair salon, and restaurant – then it is important that you focus your online marketing to getting local traffic. Learn how to rank in the first page of Google Maps and increase your local traffic.
Follow @powerhomebizTo reach your target audience on the Web, you need is to ensure that your website is optimized for the search engines. Search engines are a free source of targeted quality traffic, and understanding how they work should be a top priority for any marketer with a Web presence. You can spend hundreds of thousands of dollars on advertising, but the search engines can give your site massive amounts of traffic for free.
Follow @powerhomebizYellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps. Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and [...]
Follow @powerhomebizChoosing the domain name is the first important decision you will make in creating the website. There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach. The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, [...]
Follow @powerhomebizThe Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources. Here are some tips on how to ensure that [...]
Follow @powerhomebizIf you are looking to improve your rankings in Google or reach the top 10 (if not the #1 spot) in Google, I highly recommend downloading Google’s Search Engine Optimization Starter Guide which Google released on Nov 12 through their official blog The guide has all the information you need to do well in Google [...]
Follow @powerhomebizSuccess on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content. One common [...]
Follow @powerhomebizSearch engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords. If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips: Keep your [...]
Follow @powerhomebizSomeone posted a very interesting question in Yahoo Answers: when you start a website, should you build a broad authority site, or a smaller niche site? The asker wants to know the impact of the size of the website in terms of search engine optimization as well as potential revenues. Personally, I would go for [...]
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Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business, Starting Up Tips and Learning from Big Boys. Follow @powerhomebiz
