60 Time-Tested Marketing Offers

What type of offers from marketers do you respond to?
For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. Basically, [...]

Selling to the SOHO Market

As a business owner, you might have experienced being contacted by other firms trying to sell their products and services to you. In my case, I get a lot of emails and phone calls from other businesses offering anywhere from their phone systems to computers to accounting services.
One thing that strikes me though is that [...]

How to Sell During an Economic Downturn

During this time of economic recession, what is your sales strategy?
When times are tough, customers typically reduce spending. They cut back on their purchases, hold off buying, decrease their budgets, even look for alternative (cheaper) suppliers. And all these can wreak havoc on your business, as well.
Brent Holloway, co-author of the book Sales 2.0: Improve [...]

How to Sell to a Big Company

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Selling your products or services to a big company can be a huge boost for your small or home-based business. Imagine Wal-Mart carrying your product or Carlson Group hiring you to train their employees. That would be a great accomplishment!
However, it is not easy, especially if you are just a new company without a [...]

How to Become a Sales Superstar

Voss Graham of Lawn and Landscape Magazine wrote a great article on how to become a sales superstar. To become a sales superstar, you need to master 10 critical decision making areas that create sales success, as follows:
1. Sales superstars are always learning – learning in-depth about their customers; reading about selling, business trends and [...]

10 Tips to Marketing Your Service Business

Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business:
1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that would [...]

Hiring Sales Representatives to Market Your Business

One way to increase sales is to build a sales force for your business using independent sales representatives. An independent sales representative or manufacturer’s representative sells the products of several different companies.
Before you go out and find a sales rep for your business, here are some steps to consider when hiring sales representatives to market [...]

Shotgun vs Rifle Approach to Marketing Your Home Business

One of the long standing arguments in business is whether to use the shotgun or rifle approach in marketing.
Shotgun approach typically involves reaching as many people as you can, such as mass marketing through TV, Cable and radio. On the Web, it means doing a lot of advertising from banners to text ads in as [...]