We often hear of small businesses deathly scared when big boys – particularly Wal-mart – come to town. And they have every reason to be: big businesses have deeper pockets, offer wider goods selection, and have tighter relationships with suppliers that allow them to give deep discounted prices. So it is very refreshing to see [...]
Follow @powerhomebiz8 Factors to Get Customers to Recommend Your Store
December 10, 2008 By Leave a Comment
The loyalty marketing consultant and magazine publisher Colloquy has created a Retail Loyalty Index to answer a key question: To which retailers do consumers profess their deepest loyalty, and why. The Index is based on a survey of 3,000 U.S. consumers in six demographic segments: Affluent household heads, Young Adults, Seniors, Women, Hispanics and a [...]
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