February 12, 2012

Why Your Customer Doesn’t Like Your Price

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When selling, there will be instances that the customer may not like your price. Learn how as a small business owner you can correct the problem and complete the sales process.

Price Discount Considerations

As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]

Pricing Strategies During a Recession

In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing. Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several [...]

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