When selling, there will be instances that the customer may not like your price. Learn how as a small business owner you can correct the problem and complete the sales process.
Follow @powerhomebizWhat is Your Customer’s Price Tolerance Ratio?
June 10, 2011 By Leave a Comment
Every customer has a price range where they are willing to make a decision without any further thinking. Knowing your customer’s price tolerance ratio is critical.
Follow @powerhomebizUnderstanding How Price Affects Your Customers
February 18, 2011 By 3 Comments
Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right?
Follow @powerhomebizPrice Discount Considerations
November 21, 2009 By Leave a Comment
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]
Follow @powerhomebizMaximizing Your Price in a Soft Economy
June 25, 2008 By Leave a Comment
Establishing maximum value for your price is never easy. In today’s volatile economy, it’s even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks. The customer’s response to a price increase is rarely positive, with the usual line of [...]
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