Customer reviews have become a must-have tool for many web sites, particularly online stores. Majority of shoppers nowadays look for customer-generated reviews – from 5-star ratings to the more elaborate questions and answers — to help guide their buying decisions. Learn how to use customer reviews for your online business.
Follow @powerhomebizSmall Business Tips: How to Sell More on the Web
December 24, 2009 By Leave a Comment
I’ve created a slide presentation based on the article How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site. With Christmas a few hours away and holiday shopping winding to a close, it is time to plan for next year’s holiday season. As you enjoy the festivities, review [...]
Follow @powerhomebiz15 Basic Steps to Starting an Online Store
November 12, 2009 By 3 Comments
Many people wants to start their own online stores, whether clothing, gift basket or toy stores on the Web. Using a clothing store as an example, here are some basic steps to creating your online storefront: 1. Define your business. The very first step is to always know what it is you want to do. [...]
Follow @powerhomebizHow Small Online Businesses Can Increase Conversion
October 13, 2009 By 3 Comments
In today’s business climate whether you have recently started or whether you have been in business for a while, you are very likely to have a website. If you think about it carefully, it does not matter if you are selling a product or service, your aim is to increase conversion rates and get more [...]
Follow @powerhomebizHow can Shipping Costs Affect Your Business?
March 19, 2009 By 1 Comment
Someone asked me an interesting question about the impact of shipping costs to the bottomline. The asker has developed a product that is considerably better and resolves the problems of the main competitor’s product. This new entrant will also offer more with the product in terms of features and size. The competitor’s product is simplier [...]
Follow @powerhomebiz8 Factors to Get Customers to Recommend Your Store
December 10, 2008 By Leave a Comment
The loyalty marketing consultant and magazine publisher Colloquy has created a Retail Loyalty Index to answer a key question: To which retailers do consumers profess their deepest loyalty, and why. The Index is based on a survey of 3,000 U.S. consumers in six demographic segments: Affluent household heads, Young Adults, Seniors, Women, Hispanics and a [...]
Follow @powerhomebizExplore More Payment Options for Your Buyers
November 25, 2008 By 1 Comment
Much ado has been made about the comeback of layaway programs. KMart is even advertising heavily their layaway program, which allows customers to pay the item over an 8-week period During these tough economic times, take the cue from big retailers and explore more payment (even credit) alternatives for your customers. The goal is to [...]
Follow @powerhomebizHow to Position Your Online Retail Business When the Economy is Down
September 23, 2008 By 2 Comments
I was just listening to the late night news, and they reported that the upcoming Holloween, Thanksgiving and Christmas seasons may not be merry holiday seasons for retailers. As the financial markets crisis deepen, there are fears that people will not spend as much this year for gifts, holiday preparations and other items (worse, they [...]
Follow @powerhomebiz10 Reasons Why Online Retail Entrepreneurs Succeed — and Fail
August 20, 2008 By 3 Comments
The book “How to Start a Home-Based Online Retail Business” by Jeremy Shepherd is one of my favorite startup guide for starting an ecommerce business. The author writes from the perspective of someone who will run the business from a small office tucked in the kitchen with the inventory located in a spare room or [...]
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