If your business hinges on people getting to your place of business – e.g. a daycare, hair salon, and restaurant – then it is important that you focus your online marketing to getting local traffic. Learn how to rank in the first page of Google Maps and increase your local traffic.
Follow @powerhomebizGet Listed on Google Maps and Increase Exposure of Your Small Business
November 5, 2009 By Leave a Comment
Yellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps. Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and [...]
Follow @powerhomebizInternet Marketing Lessons from eBoot Camp Book
June 5, 2009 By Leave a Comment
eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]
Follow @powerhomebizChoosing a Keyword-Rich Domain Name
June 1, 2009 By 4 Comments
Choosing the domain name is the first important decision you will make in creating the website. There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach. The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, [...]
Follow @powerhomebizContent Rich: Writing Your Way to Wealth on the Web
October 8, 2008 By 3 Comments
Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content. One common [...]
Follow @powerhomebizStarting a Website: Build a Broad Authority or Niche Site?
June 16, 2008 By 1 Comment
Someone posted a very interesting question in Yahoo Answers: when you start a website, should you build a broad authority site, or a smaller niche site? The asker wants to know the impact of the size of the website in terms of search engine optimization as well as potential revenues. Personally, I would go for [...]
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