Get Listed on Google Maps and Increase Exposure of Your Small Business

Yellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps.
Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and the [...]

Internet Marketing Lessons from eBoot Camp Book

eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]

Choosing a Keyword-Rich Domain Name

Choosing the domain name is the first important decision you will make in creating the website.
There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach.

The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, Flickr, Google [...]

Content Rich: Writing Your Way to Wealth on the Web

Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content.
One common mistake [...]

Starting a Website: Build a Broad Authority or Niche Site?

Someone posted a very interesting question in Yahoo Answers: when you start a website, should you build a broad authority site, or a smaller niche site? The asker wants to know the impact of the size of the website in terms of search engine optimization as well as potential revenues.
Personally, I would go for a [...]

What Should be the Topic of Your Website?

I meet a lot of folks who want to start their own websites, but are stumped with the very basic question: “What should be the topic of my website?”
The topic and focus of your website is a result of a number of factors:

What is your objective for creating the website? A website for personal expression [...]

The Secret to Perfect Search Engine Marketing

Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”.
According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail:

Importance of targeting: A successful direct mail campaign starts with [...]

Cost Effective Online Marketing Methods

One of the interesting data in the Shop.org/Forrester Research’s report “State of Online Retailing 2007″ is the most cost effective online marketing method.
Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows:

Email (to customer list) = $6.53
Affiliate program = $17.47
Paid search [...]

How to Use Web 2.0 to Get More Traffic for Your Website

YouTube, MySpace, Flickr, Digg, Wikipedia are but some of the collaboration-focused websites that have changed the Internet. Called Web 2.0, these sites include social networking, social bookmarking, social tagging, wikis, among others.
The question now is: how can you tap these Web 2.0 websites to boost traffic of your site and increase your reach? Here are [...]

How to Engage Online Customers

You often hear of the advice that you need to “engage your customers.” Engaged customers are more loyal, and more likely to recommend you to others.

But how exactly do you “engage the customer,” especially online where you don’t get a chance to personally talk to the customer and present your products unlike traditional retailing?

Get out [...]

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