In order to be successful in any proposed business venture, there must be a market opening in the targeted industry. Learn the three steps to creating a market opening.
Follow @powerhomebizBoost your Revenues by Turning People Away
April 29, 2011 By 2 Comments
Home business entrepreneurs need to remember that not everyone is your client. Your business is better off when you carefully choose your target market. You can’t solve everything for everybody.
Follow @powerhomebizHow Effective are Your Sales and Marketing Funnels?
April 27, 2011 By 5 Comments
For the self-employed and small business owners, it’s essential to periodically assess what is and isn’t working in your business, and then to make the necessary adjustments. One of the first steps is to evaluate your sales and marketing funnels.
Follow @powerhomebizTop 3 Simple, Feasible and Cost Effective Methods to Promote your Home Business
April 20, 2011 By 6 Comments
With the advent of social media advertising has become simplistic, cost effective and especially favorable to a new business seeking to build a reputation. Learn the 3 simple steps to promoting a business.
Follow @powerhomebizFinding the Real Decision-Makers in Federal Contracting
March 18, 2011 By 2 Comments
The federal government spends over 550 billion dollars every year buying goods and services from businesses of all sizes and types. To do business with the government, it is important to learn the decision making process and identify the decision makers.
Follow @powerhomebizGivers Gain: Using Freebies to Market Your Business
March 9, 2011 By 2 Comments
How can potential customers try your wares before they buy? Most of the time people like to try what they are about to buy, before they actually make a purchase. Learn how to use free samples or freebies to market your business.
Follow @powerhomebizFinding Cross-Marketing Partners: Is It as Easy-Breezy as It’s Made Out to Be?
March 6, 2011 By 2 Comments
Cross-marketing partnerships are a smart and effective way to cut through the saturated online marketplace. They can help you build your network, strengthen your expert credibility and make for wider exposure much faster than you could hope for going it solo. If you’re a forward-thinking entrepreneur, chances are you’re engaging in or thinking of engaging in cross-marketing partnerships. But is finding cross-marketing partners as easy-breezy as it’s made out to be?
Follow @powerhomebizTen Ways to Market Yourself: Create Opportunities & Build Your Brand
January 27, 2011 By 4 Comments
But while the stock market has been rising, tax cuts have been extended and business is picking up, these are far from ideal times. High unemployment persists, and the economy still has a cautious, uncertain feeling to it. Today’s business environment remains somewhat perilous, but at the same time, there are great prospects for those who play their cards right. That’s why it is so important for you to build your personal brand and create opportunities.
Follow @powerhomebizMarketing Works Better When it Supports the Sales Process Directly
November 24, 2010 By 6 Comments
There is a strange but all too common phenomenon in corporate America –– the marketing department and the sales department are at odds with one another. They don’t like each other. They don’t talk to each other. And they certainly don’t listen to each other.
Follow @powerhomebizFocus on a Niche
November 13, 2010 By 5 Comments
Start with a niche, and then move to dominate. When you start in business, your goal should be to become the best provider of that product or service. Your strategies should be focused towards getting customers to buy your products — and come back again and again while spreading the word out about your business.
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