Pitching the Media Correctly to Market Your Home Business

We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.

Grandparents: How to Reach this Market for Your Business

Grandparents are a huge market to tap, whether you are directly targeting them for your seniors travel business or indirectly for your children’s toys business.
Estimates from different surveys show that there are anywhere from 30 to over 70 million of grandparents in the United States alone, and a sizeable portion of these grandparents take care [...]

60 Time-Tested Marketing Offers

What type of offers from marketers do you respond to?
For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. Basically, [...]

Marketing to the Super Niche

I am currently reading an excellent book “World Famous: How to Give Your Business a Kick-Ass Brand Identity” by David Tyreman. A passage that struck me talks about the fallacy of being everything to everyone (which according to the author the big businesses do not even do):
For your business to join the ranks of World [...]

10 Ways to Market Your Event Planning Business

If you have an event planning business (or planning to start one), here are 10 ideas on how to market your business and get clients:
1. Hook up with big event planning companies. Some will give their overflow work to their subcontractors or they may even ask you to work with them on their projects. Good [...]

10 Profitable Home Business Niche Ideas

I’ve written a new article based on various entrepreneur success stories that I’ve featured on this blog, as well as in the Entrepeneur Success Stories blog.

The article lists some of the 10 unique yet profitable niche business ideas, often from entrepreneurs working from home. Focusing on a niche has been an important strategy for [...]

10 Tips to Marketing Your Service Business

Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business:
1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that would [...]

Domain Naming Service: A Profitable Niche Business Idea

I was talking to a client today of his plans to start a new website. His site concept is complete, and he is now in the process of creating the content. But he is stumped with a critical element: what domain to give his new website.
Finding the right name for your website can be a [...]

Maximizing Your Price in a Soft Economy

Establishing maximum value for your price is never easy. In today’s volatile economy, it’s even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks. The customer’s response to a price increase is rarely positive, with the usual line of [...]

Hiring Sales Representatives to Market Your Business

One way to increase sales is to build a sales force for your business using independent sales representatives. An independent sales representative or manufacturer’s representative sells the products of several different companies.
Before you go out and find a sales rep for your business, here are some steps to consider when hiring sales representatives to market [...]

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