As a small business owner, the last thing you want is for your place of business to be called “scary” or “freaky,” as the wrong location can drive customers away. You’d want your target and existing customers to feel comfortable in your place of business and even come back repeatedly. Learn the factors you need to consider when choosing the right location for your business.

The owner of a company I recently featured in Learning from Big Boys in the blog post Lessons on Retailing: Demory’s Christmas Memories contacted me through Facebook that after celebrating 10 years in business, he had to announce that the business is for sale. Their Christmas business operated one store in Maryland. They have a [...]