Are you going after the right target market? Have you ever considered that there might be a better and more profitable market out there for your business?
Local Marketing
Increase Customer Base: Should You Be a Big Fish in Two Ponds?
Entrepreneurs and small business owners need to consider how they can broaden their local base? What can you do to make areas outside your home market feel like your own turf? Does it make sense for you in your industry to dip your toes in two local ponds?