February 12, 2012

How to Develop a Wining Product Placement Strategy

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After creating a product, the next step will be to work on market infiltration and eventually market domination. One way to achieve this is through product placement, especially if you have limited means to market the product on your own. Learn about effective product placement strategies.

Benefits of Hiring a Virtual Assistant to Help Your Ecommerce Business

E-retailing is one of the fastest growing business models. If you are running an online store, learn some of the areas that a virtual assistant can help you better run your business and give you time to focus on the more important things about your business.

Is Your Product Ready for the Primetime?

With a newborn in the household, I get to watch a lot of late-night infomercials and shopping channels. I have since developed a fascination for these types of shows and the products featured, particularly after reading an article that QVC’s base target sales rate is in the range of $6,000 per minute! If you have [...]

How to Find Suppliers for Your Business

If you are starting a retail business, whether online or off, one of the first things you need to know is where to get the merchandise you will sell. And that means getting in contact with possible suppliers for your business. If for example you want to start a craft and greeting card store, here [...]

How to Get Your Products to the Market: Dealing with Buyers

Whether you are an inventor or a clothing designer, you need an outlet for your products whether it is the retail store across the street or Bloomingdale’s. Of course, the bigger the store, the greater the chances for success. But the problem is: how do you get your products into the shelves of these retailers? [...]

A Lesson in Finding a Profitable New Target Market: Case of Western Union

I was leafing through my old issues of Business 2.0 magazine and I came across a 2004 article on Western Union and how it has successfully reinvented itself by going after a new market: the foreign born workers. Western Union was at one time the monopoly national communications company, especially in the 19th century up [...]

Using Both Catalog and Internet to Boost Sales

Catalogs are now emerging as a viable strategy to work hand-in-hand with the Internet. In fact, some of the biggest retailers and e-commerce sites nowadays are integrating catalogs into their successful Internet-based retail strategies. Learn why marketers are rediscovering the power of the catalogs.

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