Greening Your Small and Home-Based Business

One of the women entrepreneurs I recently interviewed on WomenHomeBusiness.com is Jen Husted,  owner and founder of JIH Designs. What sets her business apart is that JIH Designs positions itself as an “eco-conscious graphic design studio.”
Why is going green becoming important? According to the GreenBiz State of Green Business 2009 , the annual buying power [...]

Sourcing and Manufacturing Your Products Abroad: How to Use Alibaba.com

As a small business owner, an important element to creating and sustaining a successful business is a constant and reliable source of quality products. The key question of course is where to find these suppliers and manufacturers.
If you are open to finding manufacturers and suppliers from other countries, particularly China, check out Alibaba.com . Alibaba.com [...]

How Your Small Business Can Become the Leader of the Pack

Businesses are in fierce competition, and it’s a no-holds-barred fight out there. As a small business owner, you have two options: be just one of the entrepeneurs out there who operate within their comfort zones; or you can break from the perceived limitations of small businesses. You can choose to become an Alpha Dog.

How to Get Six-Figure Income

Do you have what it takes to achieve financial success?
Barbara Stanny in her book “Secrets of Six Figure Women” explores the strategies that financially successful women – from entrepreneurs to corporate executives to freelancers and part-timers — employ to reach their highest income potential.
According to the author, here are the eight secrets of six-figure women:
1. [...]

Marketing to the Super Niche

I am currently reading an excellent book “World Famous: How to Give Your Business a Kick-Ass Brand Identity” by David Tyreman. A passage that struck me talks about the fallacy of being everything to everyone (which according to the author the big businesses do not even do):
For your business to join the ranks of World [...]

Internet Marketing Lessons from eBoot Camp Book

eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]

Content Rich: Writing Your Way to Wealth on the Web

Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content.
One common mistake [...]

Entrepreneurship and Work-Life Balance

I’ve been reading the book “How We Lead Matters: Reflection on a Life of Leadership” by Marilyn Carlson Nelson, Chairman and former CEO of Carlson. Carlson is one of the largest family owned businesses today and includes a wide variety of travel and entertainment businesses such as Radisson, Country Inns & Suites, Regent, Carlson Wagonlit [...]

10 Reasons Why Online Retail Entrepreneurs Succeed — and Fail

The book “How to Start a Home-Based Online Retail Business” by Jeremy Shepherd is one of my favorite startup guide for starting an ecommerce business. The author writes from the perspective of someone who will run the business from a small office tucked in the kitchen with the inventory located in a spare room or [...]

5 Steps to Creating a Great Life with Your Small Business

I came across the book by Louis Barajas entitled “Small Business Big Life,” which takes a more philosophical and psychological approach to teaching how to start a business that I find interesting.
The book doesn’t discuss how to select the right business, or how to patent an idea or how to write a business plan. Rather, [...]

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