February 12, 2012

When Should a Start-Up Begin Its Marketing?

Cynthia Kocialski

Marketing is the first stumbling point for many new businesses. Learn what should be the focus of your initial marketing efforts, especially if it will be some time before your product.

Top 3 Simple, Feasible and Cost Effective Methods to Promote your Home Business

proud owner of stationery shop

With the advent of social media advertising has become simplistic, cost effective and especially favorable to a new business seeking to build a reputation. Learn the 3 simple steps to promoting a business.

GroupOn: Small Business Lessons on Coupon Advertising (Part 2)

Posies Cafe and Groupon

Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.

GroupOn: Small Business Lessons on Coupon Advertising

Groupon Posies Cafe

Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.

Kontera Review: Working with Your Advertising Networks

Kontera in text advertising network

The blog post Earning from Inline Text Advertising: Review of Kontera was adjudged as the best review of Kontera in their contest. Learn why Kontera is a step apart from the other advertising networks, especially in the way they deal with their publishers.

What are You Thankful For?

Aileen Siroy

Tomorrow is Thanksgiving Day, and a time to reflect on everything that we’re thankful for. I am most definitely thankful for meeting a lot of wonderful entrepreneurs and business owners, particularly those who have shared their stories with our online publications. Their selflessness and willingness to share their experiences in starting and running a business, and lessons they’ve learned along the way, gave us all the inspiration and motivation we need.

Earning from Inline Text Advertising: Review of Kontera

Kontera in text advertising network

If you have an information-based website or blog and you would like to earn more from online advertising, check out Kontera. Read this review of Kontera, the leading provider of contextual inline text advertising, including the advantages and disadvantages of using this type of online advertising.

10 Marketing Basics for Your Home Business

Young couple purchasing on internet

If you want your business to thrive and grow, you need to be actively marketing the business. To really become successful, you must integrate your marketing plan into your daily, weekly, and monthly to-do list. Here are 10 general marketing strategies that you need to be doing to reach your target markets and grow your business.

When Your Logo Design Speaks Well of You

business woman

Whether you are in a corporate environment or running your own small-scale or home-based business, your business logo design must be one that speaks what you want it to say, and it must relay the message accurately.

Nurture Your Business Relationships

Mutually beneficial partnerships can be important to get things done, achieve your goals and grow your business. Thus, it is important that you nurture and protect these relationships.

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