Saturday, November 21, 2009

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Pros and Cons of Franchising

February 19, 2009 by Isabel Isidro · 1 Comment 

The former basketball superstar turned mega-entrepreneur Earvin “Magic” Johnson is a firm believer of franchising. In fact, he runs various franchises from Burger King to Starbucks. Yes, Starbucks — where the franchising option is closed to mere mortals but open to someone like Magic (Magic Johnson is its only partner, actually)
In his book “32 Ways [...]

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