Online Marketing, especially email marketing, will increase a Small Business’ bottom line more than by traditional means. Learn why you need to use email marketing and how you can measure its return on investment (ROI)
Follow @powerhomebizOnline Marketing and Reputation Management: Why it is Important
June 21, 2011 By 1 Comment
With social media and blogging platforms, real time, in-the-moment commentary about companies and individuals is now possible. When negative commentaries are posted under a person’s name or brand’s name — this information can linger online and cause loss of income, distrust, lack of respect and unexpected challenges. Learn about the importance of reputation management in the age of online marketing and social media.
Follow @powerhomebizThe Five Key Components of Web 3.0 Marketing
June 12, 2011 By 1 Comment
Web 3.0 marketing describes the next wave that is already taking place and is the shift from Web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Learn the 5 key components of Web 3.0 marketing
Follow @powerhomebizWhat Congressman Weiner Can Teach Small Businesses about Social Media
June 8, 2011 By 3 Comments
Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.
Follow @powerhomebizWhat Social Media Isn’t
May 22, 2011 By 1 Comment
Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.
Follow @powerhomebizHow to Choose a Web Design Company
May 16, 2011 By 10 Comments
Finding a good web design company or website designer can be difficult. Learn the various points you need to consider when looking for someone to give your online business the look and feel that you envision.
Follow @powerhomebiz10 Tips to Optimize Your Facebook Page
April 6, 2011 By 4 Comments
Social marketing involves a lot more than just signing up and pasting up your page. You need to maximize your page’s effectiveness and keep it fresh, updated and alive. Below are 10 things you can do to optimize your Facebook page to make sure your business is getting the maximum benefits.
Follow @powerhomebizLinkedIn Marketing: Should You Think of Your LinkedIn Profile as a Resume
March 30, 2011 By 3 Comments
LinkedIn has become an important social media platform for small businesses. However, a common mistake in using LinkedIn is creating a profile that reads like a resume. Understand why a LinkedIn profile is not, and should not, be treated like a resume.
Follow @powerhomebizHow to Redesign Your Website For Success
February 19, 2011 By 9 Comments
Re-designing a website is often considered to be more of a graphic design process—simply taking an older website and give it a totally new look so visitors and customers will take notice, or perhaps adding more content to the website so information is readily available to existing or potential customers.
Follow @powerhomebiz10 Article Writing Mistakes
February 16, 2011 By 1 Comment
Are you unknowingly writing articles that simply annoy your readers? If you are making the 10 article writing mistakes below, then I’m sorry to tell you – but “YES!” you are.
Here are 10 ways to make sure your article readers do NOT become prospects and customers.
