Thursday, March 18, 2010

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Internet Marketing Lessons from eBoot Camp Book

June 5, 2009 by Isabel Isidro · Leave a Comment 

eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]

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Choosing a Keyword-Rich Domain Name

June 1, 2009 by Isabel Isidro · Leave a Comment 

Choosing the domain name is the first important decision you will make in creating the website.
There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach.

The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, Flickr, Google [...]

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My Twitter Experiment: How to Use Twitter to Market a Business

May 13, 2009 by Isabel Isidro · 2 Comments 

Though I created my Twitter account back in January, I never used Twitter except to send one tweet a month (which is basically nothing in the Twitter world).
Recently, I started to look seriously at Twitter and how to use it to market PowerHomeBiz.com. Maybe it’s all the hoopla surrounding Ashton Kutcher’s millionth follower, or a [...]

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Marketing with Yahoo Answers: 10 Ways to Promote Your Business Using YA

April 26, 2009 by Isabel Isidro · Leave a Comment 

I previously wrote about How to Use Yahoo Answers to Promote Your Business . The article was first written in 2007 when I just started to top the Business and Finance category, and 2 years later, I am still in the top 10 of the Business and Finance category.
Why use Yahoo Answers? For PowerHomeBiz.com, Yahoo [...]

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Can a Blog as Main Web Presence of a Business Be Taken Seriously?

April 17, 2009 by Isabel Isidro · 1 Comment 

A startup photographer wants to market his business on the Web. But he’s got a limited budget, and would prefer to create a web presence as cheaply as possible (free even better). So he’s looking at the option of creating an account with the free Blogger.com.
His main question is: Will potential clients take his business [...]

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How to Earn from Your Videos

April 8, 2009 by Isabel Isidro · Leave a Comment 

With the rapid growth of broadband, videos have become a vital part of the Web and watching videos on the Web have become much more commonplace. My 4-year old son, for example, is addicted to YouTube and watches videos of Bugatti and Ferrari cars.
But if you’re at the other end of the spectrum and loves [...]

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Local Search Optimization Strategies

March 23, 2009 by Isabel Isidro · Leave a Comment 

The Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources.
Here are some tips on how to ensure that your [...]

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How can Shipping Costs Affect Your Business?

March 19, 2009 by Isabel Isidro · 1 Comment 

Someone asked me an interesting question about the impact of shipping costs to the bottomline.

The asker has developed a product that is considerably better and resolves the problems of the main competitor’s product. This new entrant will also offer more with the product in terms of features and size. The competitor’s product is simplier and [...]

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New Service to Monetize Your Website

December 6, 2008 by Isabel Isidro · Leave a Comment 

If you’re thinking of earning from your expertise — whether presenting yourself as a consultant or as an expert in your field — there’s a new web tool that will allow you to earn money from your blog or website.

SpeaktoMe Expert Services http://www.speak-tome.com/ offers a widget that makes giving expert paid advice to clients easier. [...]

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Explore More Payment Options for Your Buyers

November 25, 2008 by Isabel Isidro · 1 Comment 

Much ado has been made about the comeback of layaway programs. KMart is even advertising heavily their layaway program, which allows customers to pay the item over an 8-week period

During these tough economic times, take the cue from big retailers and explore more payment (even credit) alternatives for your customers. The goal is to [...]

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