Using Twitter for Your Small Business

Following the post “20 Tips on How to Use Twitter for Your Small Business” I’ve prepared a PowerPoint presentation that expands and illustrates the tips I’ve made in the article.
This presentation includes examples of how some users are setting up their Twitter IDs and names to increase their visibility on Twitter and more easily gain followers.  Also [...]

Analyze Your Web Analytics

Whether you are operating a Web business, or just using the Web as an online brochure for your brick and mortar business, it is important to look at the numbers behind your web site. The Web has become an integral medium for any business today that it is important to understand how your web site [...]

20 Tips on How to Use Twitter for Your Small Business

It’s been a while since I posted “My Experiment with Twitter” . My number of followers has significantly grown during these past months: in May, I only had about 375 followers, and now I have 1,840.
More than the numbers, however, Twitter has brought significant exposure to our home-based business. We got an offer to [...]

Internet Marketing Lessons from eBoot Camp Book

eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]

My Twitter Experiment: How to Use Twitter to Market a Business

Though I created my Twitter account back in January, I never used Twitter except to send one tweet a month (which is basically nothing in the Twitter world).
Recently, I started to look seriously at Twitter and how to use it to market PowerHomeBiz.com. Maybe it’s all the hoopla surrounding Ashton Kutcher’s millionth follower, or a [...]

Marketing with Yahoo Answers: 10 Ways to Promote Your Business Using YA

I previously wrote about How to Use Yahoo Answers to Promote Your Business . The article was first written in 2007 when I just started to top the Business and Finance category, and 2 years later, I am still in the top 10 of the Business and Finance category.
Why use Yahoo Answers? For PowerHomeBiz.com, Yahoo [...]

Social Media Marketing and Web 2.0 Advertising

Social media marketing is an area that I am very interested in. It took me awhile to get into the game, and now I am enjoying connecting with people in Facebook and LinkedIn. But I am still learning the ropes as to how to use these Web 2.0 websites to market a business and connect [...]

Article Marketing and How it Impacts Search Engine Rankings

I attended today a 2-hour Google Webmaster Event (“Tricks and Treats”) hosted by several Google employees and attended by 400+ webmasters around the world. After the presentations, participants can ask questions for Google employees to answer.
Being in the business of information publishing, one question caught my eye — that of article marketing and its impact [...]

Content Rich: Writing Your Way to Wealth on the Web

Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content.
One common mistake [...]

10 Critical Elements to a Successful Google Adwords Campaign

Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords.
If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips:

Keep your campaigns and [...]

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