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Internet Marketing Lessons from eBoot Camp Book

eBook Camp: Proven Internet Marketing Techniques to Grow Your Business” by Corey Perlman is an excellent primer on internet marketing and search engine optimization for beginners. The book covers all the essentials of Internet marketing, from the effective use of metatags to the right way of using the social networks to the steps needed to [...]

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My Twitter Experiment: How to Use Twitter to Market a Business

Though I created my Twitter account back in January, I never used Twitter except to send one tweet a month (which is basically nothing in the Twitter world).
Recently, I started to look seriously at Twitter and how to use it to market PowerHomeBiz.com. Maybe it’s all the hoopla surrounding Ashton Kutcher’s millionth follower, or a [...]

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Marketing with Yahoo Answers: 10 Ways to Promote Your Business Using YA

I previously wrote about How to Use Yahoo Answers to Promote Your Business . The article was first written in 2007 when I just started to top the Business and Finance category, and 2 years later, I am still in the top 10 of the Business and Finance category.
Why use Yahoo Answers? For PowerHomeBiz.com, Yahoo [...]

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Social Media Marketing and Web 2.0 Advertising

Social media marketing is an area that I am very interested in. It took me awhile to get into the game, and now I am enjoying connecting with people in Facebook and LinkedIn. But I am still learning the ropes as to how to use these Web 2.0 websites to market a business and connect [...]

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Article Marketing and How it Impacts Search Engine Rankings

I attended today a 2-hour Google Webmaster Event (”Tricks and Treats”) hosted by several Google employees and attended by 400+ webmasters around the world. After the presentations, participants can ask questions for Google employees to answer.
Being in the business of information publishing, one question caught my eye — that of article marketing and its impact [...]

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Content Rich: Writing Your Way to Wealth on the Web

Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content.
One common mistake [...]

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10 Critical Elements to a Successful Google Adwords Campaign

Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords.
If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips:

Keep your campaigns and [...]

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Book Review: How to Succeed in Business Using LinkeIn

I was excited to get the book “How to Succeed in Business Using LinkedIn” by Eric Butow and Kathleen Taylor. I think I am one of the few remaining business people who do not have a LinkedIn profile as yet, and I was hoping this book would give me the reason why I should use [...]

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The Secret to Perfect Search Engine Marketing

Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”.
According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail:

Importance of targeting: A successful direct mail campaign starts with [...]

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The Importance of Analyzing Your Web Statistics

I’m a big web analytics person. In fact, most of the work I do for others is to analyze web analytics and help them understand what it means for their businesses.
Web analytics is a powerful tool that can help you slice and dice numbers to understand your customers: what they want, what they don’t want, [...]

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