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Selling to the SOHO Market

As a business owner, you might have experienced being contacted by other firms trying to sell their products and services to you. In my case, I get a lot of emails and phone calls from other businesses offering anywhere from their phone systems to computers to accounting services.
One thing that strikes me though is that [...]

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Pricing Strategies During a Recession

In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing.

Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several factors, [...]

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Starting a Business and Finding Potential Customers

There’s a question on Yahoo Answers from a man starting a web development business and he was asking how can he market his new business within his locality. So far, he’s thinking of creating a flyer and giving the flyer door to door in his neighborhood. He was also thinking of inserting the flyers in [...]

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How to Sell During an Economic Downturn

During this time of economic recession, what is your sales strategy?
When times are tough, customers typically reduce spending. They cut back on their purchases, hold off buying, decrease their budgets, even look for alternative (cheaper) suppliers. And all these can wreak havoc on your business, as well.
Brent Holloway, co-author of the book Sales 2.0: Improve [...]

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Advantages and Disadvantages of Selling on QVC Home Shopping Network

If you want instant — and HUGE — exposure for your product, check out home shopping networks such as QVC. If you’ve got the right product, QVC can be an excellent distribution channel.
QVC has been instrumental in the success of many products. Footless hosiery Spanx first appeared in QVC in May 2001 and sold 8,000 [...]

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How to Sell to a Big Company

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Selling your products or services to a big company can be a huge boost for your small or home-based business. Imagine Wal-Mart carrying your product or Carlson Group hiring you to train their employees. That would be a great accomplishment!
However, it is not easy, especially if you are just a new company without a [...]

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How Can a Small Business Provide Excellent Customer Service

In this economically challenging times, excellent customer service becomes even more important for home-based and small businesses. Excellent customer service can help you retain the customers you need to keep your business afloat, or with a lot of good luck and great strategy, even thriving.

But how do you know if you are providing the kind [...]

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How to Become a Sales Superstar

Voss Graham of Lawn and Landscape Magazine wrote a great article on how to become a sales superstar. To become a sales superstar, you need to master 10 critical decision making areas that create sales success, as follows:
1. Sales superstars are always learning – learning in-depth about their customers; reading about selling, business trends and [...]

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10 Tips to Marketing Your Service Business

Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business:
1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that would [...]

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Maximizing Your Price in a Soft Economy

Establishing maximum value for your price is never easy. In today’s volatile economy, it’s even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks. The customer’s response to a price increase is rarely positive, with the usual line of [...]

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