The No BS Guide to Getting on TV

Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your credibility as an expert, get more clients, and increases sales.
Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show.
Many business owners make [...]

Branding and PR: Raise your Visibility in a Cluttered Marketplace

Have you always wondered how your competitors are getting write-ups and articles in newspapers, magazines and trade journals? You constantly submit articles and press releases but none of them have gotten published. You ask yourself why, only to find out the reasons can be resolved quickly.
1. Understand that newspapers, magazines and trade journalists are not [...]

Pitching the Media Correctly to Market Your Home Business

We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.

How to Get PR for Your Business — Without a Publicity PR Company

If you’ve been wanting to get as much press as you can for your business without busting your bank by hiring a public relations firm, read Jason Calacanis of Silicon Alley Insider’s 10 tips on how to get PR for your startup. His tips, though, are not for the faint of heart or the introverts [...]

10 Tips to Marketing Your Service Business

Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business:
1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that would [...]

Word of Mouth & Client Referrals: Top Sources of New Customers

The folks at SalesConx.com sent me the results of the survey they conducted last year. They surveyed 700 small business owners to see how entrepreneurs look at client relationships, to determine the lead generation strategies and how to grow the business using the Internet’s networking features.

Some of the findings of their survey are:

Referral and word [...]

The Secret of Sending Press Releases

ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases:

Set an objective [...]