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Pitching the Media Correctly to Market Your Home Business
November 3, 2009 by Isabel Isidro · 1 Comment
We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.
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How to Get PR for Your Business — Without a Publicity PR Company
August 23, 2008 by Isabel Isidro · Leave a Comment
If you’ve been wanting to get as much press as you can for your business without busting your bank by hiring a public relations firm, read Jason Calacanis of Silicon Alley Insider’s 10 tips on how to get PR for your startup. His tips, though, are not for the faint of heart or the introverts [...]
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10 Tips to Marketing Your Service Business
July 22, 2008 by Isabel Isidro · 1 Comment
Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business:
1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that would [...]
Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business and Learning from Big Boys.
