February 12, 2012

Go Ahead and Fire Your Customer

Businessman headache

We all have at least one – a highly demanding customer. Despite everything we do for them, we are simply are not making any money from them. These unprofitable customers affects your bottom line profit. Learn how to deal with unprofitable customers.

What Did You Learn from the Last Sale You Lost?

entrepreneur

Chances are that your small or home business will lose sales. Do you take the time to study why you lost the sale? It is important to look at the reasons why you lost the sales, and make sure to incorporate the learnings in your next sales call.

What is Your Customer’s Price Tolerance Ratio?

Florist

Every customer has a price range where they are willing to make a decision without any further thinking. Knowing your customer’s price tolerance ratio is critical.

Establishing a Brand Name for Your Company: The 5 W’s of Branding

business woman

Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business. Learn how to create a brand for your business.

Networking as Your Sole Marketing Vehicle

confident businesspeople

Networking is simply one of the most important activities in which professionals engage. The problem with networking is that too many professionals don’t do it very well. What’s worse is that some people are terribly intimidated by the process. To succeed in networking, you need to master all parts of the process.

Boost your Revenues by Turning People Away

Boost Your Revenues by Turning People Away: How to Sell More to Your Ideal Client Online

Home business entrepreneurs need to remember that not everyone is your client. Your business is better off when you carefully choose your target market. You can’t solve everything for everybody.

How Effective are Your Sales and Marketing Funnels?

Business people

For the self-employed and small business owners, it’s essential to periodically assess what is and isn’t working in your business, and then to make the necessary adjustments. One of the first steps is to evaluate your sales and marketing funnels.

Top 3 Simple, Feasible and Cost Effective Methods to Promote your Home Business

proud owner of stationery shop

With the advent of social media advertising has become simplistic, cost effective and especially favorable to a new business seeking to build a reputation. Learn the 3 simple steps to promoting a business.

50 Ways to Market Your Business on a Shoestring Budget

Shopkeeper holding open sign

For a startup entrepreneur, getting the word out about the business is critical. However, looking for ways to market the business can be challenging if you have limited resources or simply don’t want to spend too much money in marketing. Here are 50 ways you can market your business on a shoestring budget

Are You Ready to Meet the CEO?

discussing proposal

If you have managed to land that all-important meeting with a CEO, don’t delay in your preparation. Invest the effort and time now so you can win the account. Learn how to sell to a CEO.

Get Adobe Flash playerPlugin by wpburn.com wordpress themes