With the advent of social media advertising has become simplistic, cost effective and especially favorable to a new business seeking to build a reputation. Learn the 3 simple steps to promoting a business.
Follow @powerhomebizTop 3 Simple, Feasible and Cost Effective Methods to Promote your Home Business
April 20, 2011 By 6 Comments
GroupOn: Small Business Lessons on Coupon Advertising (Part 2)
January 17, 2011 By 7 Comments
Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.
Follow @powerhomebizGroupOn: Small Business Lessons on Coupon Advertising
January 17, 2011 By 7 Comments
Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.
Follow @powerhomebizHow to Market a New Local Business on a Shoestring Budget
May 22, 2010 By 2 Comments
If you have a new local business, what is the best way to get the word out and find customers, especially if you have shoestring budget? Learn some shoestring strategies to get the word out about your business without busting your bank account.
Follow @powerhomebizPromotional Postcards: Candy for Your Tradeshow Booth
February 17, 2010 By 11 Comments
If you’ve ever exhibited at a tradeshow, you know that one of the best ways to attract people to your booth is to load it with free stuff. Business cards, t-shirts, brochures, pens — the more you litter across your table, the more traffic you get to your booth. Learn how using promotional postcards can increase the success of your tradeshow campaign.
Follow @powerhomebizCheck Your Competition
December 29, 2009 By 1 Comment
Check out your competitors. You don’t operate in a vacuum. Hence, it is important that you take time to see what your competitors are up to. Big businesses have departments dedicated solely to understanding the competitive landscape. Just because you don’t have dedicated manpower to find out what others are doing doesn’t mean that you [...]
Follow @powerhomebizAssess Your Marketing Strategies
December 29, 2009 By 4 Comments
Marketing is a huge chunk of your daily efforts, both in time and in expense. It is important that you periodically monitor what worked for you in terms of bringing in the most sales, increasing awareness to your brand, and engaging with your customers. How do you market your business? Do you think you’ve used [...]
Follow @powerhomebiz60 Time-Tested Marketing Offers
October 31, 2009 By 2 Comments
What type of offers from marketers do you respond to? For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. [...]
Follow @powerhomebizHow to Advertise Your Business: The Case of Starting an Interior Decorating Business
February 1, 2009 By 1 Comment
Doing advertising is not a guarantee that you will reach your target audience. There’s a right and wrong way to advertise a business. Take this question raised today: I’m trying to find ideas on ways I can advertise my interior decorating business. I made really cute fliers but I don’t really get that many calls [...]
Follow @powerhomebiz10 Tips to Marketing Your Service Business
July 22, 2008 By 2 Comments
Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business: 1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first time customers. Offer free services that [...]
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