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Pitching the Media Correctly to Market Your Home Business

We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.

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Grandparents: How to Reach this Market for Your Business

Grandparents are a huge market to tap, whether you are directly targeting them for your seniors travel business or indirectly for your children’s toys business.
Estimates from different surveys show that there are anywhere from 30 to over 70 million of grandparents in the United States alone, and a sizeable portion of these grandparents take care [...]

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60 Time-Tested Marketing Offers

What type of offers from marketers do you respond to?
For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. Basically, [...]

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Marketing to the Super Niche

I am currently reading an excellent book “World Famous: How to Give Your Business a Kick-Ass Brand Identity” by David Tyreman. A passage that struck me talks about the fallacy of being everything to everyone (which according to the author the big businesses do not even do):
For your business to join the ranks of World [...]

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Marketing Your Business in a Down Economy

Experts say that cutting marketing in tough times is a bad idea. When the going gets tough, businesses must work harder to market their businesses. In fact, they advice that now is the time to pull out all the stops in marketing. After all, it’s survival times.
While there is no magic number as to how [...]

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Selling to the SOHO Market

As a business owner, you might have experienced being contacted by other firms trying to sell their products and services to you. In my case, I get a lot of emails and phone calls from other businesses offering anywhere from their phone systems to computers to accounting services.
One thing that strikes me though is that [...]

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Pricing Strategies During a Recession

In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing.

Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several factors, [...]

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How to Advertise Your Business: The Case of Starting an Interior Decorating Business

Doing advertising is not a guarantee that you will reach your target audience. There’s a right and wrong way to advertise a business.
Take this question raised today:
I’m trying to find ideas on ways I can advertise my interior decorating business. I made really cute fliers but I don’t really get that many calls that I [...]

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Starting a Business and Finding Potential Customers

There’s a question on Yahoo Answers from a man starting a web development business and he was asking how can he market his new business within his locality. So far, he’s thinking of creating a flyer and giving the flyer door to door in his neighborhood. He was also thinking of inserting the flyers in [...]

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How to Sell During an Economic Downturn

During this time of economic recession, what is your sales strategy?
When times are tough, customers typically reduce spending. They cut back on their purchases, hold off buying, decrease their budgets, even look for alternative (cheaper) suppliers. And all these can wreak havoc on your business, as well.
Brent Holloway, co-author of the book Sales 2.0: Improve [...]

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