Promotional Postcards: Candy for Your Tradeshow Booth

If you’ve ever exhibited at a tradeshow, you know that one of the best ways to attract people to your booth is to load it with free stuff. Business cards, t-shirts, brochures, pens — the more you litter across your table, the more traffic you get to your booth. Learn how using promotional postcards can increase the success of your tradeshow campaign.

The No BS Guide to Getting on TV

Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your credibility as an expert, get more clients, and increases sales.
Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show.
Many business owners make [...]

Branding and PR: Raise your Visibility in a Cluttered Marketplace

Have you always wondered how your competitors are getting write-ups and articles in newspapers, magazines and trade journals? You constantly submit articles and press releases but none of them have gotten published. You ask yourself why, only to find out the reasons can be resolved quickly.
1. Understand that newspapers, magazines and trade journalists are not [...]

Oz Was No Wizard at Customer Service

In The Wizard of Oz, the title character is beloved and revered by all the people in that magical land over the rainbow. Yet when you look at it from a small business/customer service perspective it’s really hard to understand why.
In fact, the Great and Powerful Oz is probably one of the best examples of [...]

Check Your Competition

Check out your competitors. You don’t operate in a vacuum. Hence, it is important that you take time to see what your competitors are up to. Big businesses have departments dedicated solely to understanding the competitive landscape. Just because you don’t have dedicated manpower to find out what others are doing doesn’t mean that you [...]

Assess Your Marketing Strategies

Marketing is a huge chunk of your daily efforts, both in time and in expense. It is important that you periodically monitor what worked for you in terms of bringing in the most sales, increasing awareness to your brand, and engaging with your customers.

How do you market your business? Do you think you’ve used the [...]

Review your Customer Acquisition and Retention Strategies

Your business is only as good as the number and quality of customers you bring to it. Customers are the lifeblood of your business, and you need to always review how you are getting customers, and more importantly, how you are keeping them as customers. Some questions you need to think about:

How well are you [...]

Price Discount Considerations

As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]

Pitching the Media Correctly to Market Your Home Business

We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.

Grandparents: How to Reach this Market for Your Business

Grandparents are a huge market to tap, whether you are directly targeting them for your seniors travel business or indirectly for your children’s toys business.
Estimates from different surveys show that there are anywhere from 30 to over 70 million of grandparents in the United States alone, and a sizeable portion of these grandparents take care [...]

Next Page »