January 27, 2012

Establishing a Brand Name for Your Company: The 5 W’s of Branding

business woman

Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business. Learn how to create a brand for your business.

Tale of Two Ice Skating Videography Businesses

ice skating

Every business needs to look at the competitive landscape. It can give a sense of how your business is doing, provide ideas on what and how to improve, and identify opportunities based on your competitors’ weaknesses. Take a look at two home-based videography business.

What Social Media Isn’t

young man thinking

Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.

Discounting to Create Cash Flow? Be Careful

Man holding briefcase full of money

When cashflow is tight, should your business cut its prices? A sales expert explains some of the things that you need to consider when thinking of discounting to generate cash flow.

Three Steps to Understanding and Overcoming the Fear of Starting a Business

young man thinking

While some may find it easy to launch themselves unto the entrepreneurship track, others struggle with the decision and become paralyzed through inaction because of the risks that a new business venture imposes. Learn to overcome your fear of starting a business.

The Role of Decisiveness in Achieving Results

business team

Read some advice from Denny F. Strigl, former president and CEO of Verizon Wireless, on how to become an effective manager. One core quality he looks for in a manager is decisiveness — he wants managers to make decisions and take action. When decisions need to be made, effective managers gather the facts, analyze the situation, consider alternatives, and decide on the best course of action — and they do it quickly.

How Entrepreneurs Should Face Business Challenges and Manage Change

chef

As an entrepreneur, you will constantly be faced with business challenges, and chief among them is managing change. When your small business is faced with a challenge, here are 7 steps you should take.

How to Choose a Web Design Company

Business team

Finding a good web design company or website designer can be difficult. Learn the various points you need to consider when looking for someone to give your online business the look and feel that you envision.

Business Concept Development: A Clear Path to Success

Asian Business Woman

The greater amount of time an entrepreneur spends on the conceptual component of the business, the easier it will be to implement. Learn why you need to master your business concept.

Networking as Your Sole Marketing Vehicle

confident businesspeople

Networking is simply one of the most important activities in which professionals engage. The problem with networking is that too many professionals don’t do it very well. What’s worse is that some people are terribly intimidated by the process. To succeed in networking, you need to master all parts of the process.

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