January 27, 2012

Do’s and Don’ts of Mastering a Small Business

An accountant using an online program to do income taxes.

A must-read small business book is Ken Boyar’s The Practical Dreamer: Do’s and Don’ts of Mastering a Small Business. Boyar’s book will help you understand how proper financial planning can spell the success of your business.

20 Tips From a Sales Coach to Increase Sales Productivity

business team work

For your business to succeed, it is important to sell more. Here are 20 quick tips to help you increase your sales productivity.

Should You Hire a Tax Professional Full Time?

An accountant using an online program to do income taxes.

Tax preparation season is just around the corner, which means it’s time to get out the books and go over your small business operations as you prepare all those required tax forms. Learn the advantages and disadvantages of hiring a tax professional full time.

Mobile Marketing – Will it Work for Your Business?

street side businessman

Learn some of the different kinds of mobile advertising that are currently available and how they work. Marketing on a mobile phone has become increasingly popular ever, and you may want to consider whether mobile advertising will work for your small business.

10 Pet Small Business Ideas

Pet Clothing and Accessories

Pets are big businesses. In fact, according to the about 62% of U.S. households own a pet. If you love pets, here are 10 pet businesses that you can run from home.

How to Redesign Your Website For Success

Businessman talking on mobile phone

Re-designing a website is often considered to be more of a graphic design process—simply taking an older website and give it a totally new look so visitors and customers will take notice, or perhaps adding more content to the website so information is readily available to existing or potential customers.

Understanding How Price Affects Your Customers

man on phone

Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right?

10 Article Writing Mistakes

working young woman

Are you unknowingly writing articles that simply annoy your readers? If you are making the 10 article writing mistakes below, then I’m sorry to tell you – but “YES!” you are.
Here are 10 ways to make sure your article readers do NOT become prospects and customers.

When Cutting Prices: Are You Giving Away Your Profit?

Stacks of $100 Bills

Are you thinking of cutting your prices to win a customer? Remember this: Cutting your price to secure the initial deal only does one thing – it takes profit out of your pocket.

Ecommerce Made Simple

Woman with laptop.

Have you thought about selling your company’s products or services through your website, but you weren’t sure how hard it would be or where to start? This article is non-technical, and will give you a better idea about what goes on behind the ecommerce websites you see and use on the Internet, and what is involved in creating and launching your own catalog website.

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