How Prepared Are You to Run a Business?

Are you prepared to run a business?

This is the question that Linda J. Lord’s new book “The Pitch: Business Lessons Learned on the Soccer Field” explores. Making the decision to start a business is just the first step; the real test is how well you can run the business. Your level of preparedness – mentally, intellectually and emotionally — can spell the difference between the success and failure of your business.

Lord draws on her experience as a soccer mom to create a fictionalized business book. In it she tells the story of Liz, a struggling single mother whose catering and events business is in steady decline. While waiting for her son to finish his soccer practice, she heard the advice being given by the coach to the team – and soon realized that the same concepts are applicable to help turn her business around.

Read the full post “How Prepared Are You to Run a Business?”