60 Time-Tested Marketing Offers

What type of offers from marketers do you respond to?
For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. Basically, [...]

Where Do Small Business Owners Get Funding for their Businesses?

One of the biggest issues faced by many small businesses during the economic downturn is the tightening credit market. Finding capital financing for a small business remains a big challenge as banks tighten lending criteria and reduce their exposure to the small business sector.
In fact, according to the National Small Business Association in their 2008 [...]

Starting a Bakery: Success in the Niche Food Business

We often hear of small businesses deathly scared when big boys – particularly Wal-mart – come to town. And they have every reason to be: big businesses have deeper pockets, offer wider goods selection, and have tighter relationships with suppliers that allow them to give deep discounted prices.
So it is very refreshing to see a [...]

How Small Online Businesses Can Increase Conversion

In today’s business climate whether you have recently started or whether you have been in business for a while, you are very likely to have a website. If you think about it carefully, it does not matter if you are selling a product or service, your aim is to increase conversion rates and get more [...]

How Your Small Business Can Become the Leader of the Pack

Businesses are in fierce competition, and it’s a no-holds-barred fight out there. As a small business owner, you have two options: be just one of the entrepeneurs out there who operate within their comfort zones; or you can break from the perceived limitations of small businesses. You can choose to become an Alpha Dog.

5 Ways to Test Your Business Idea Affordably

Before you pour your life’s savings or a huge chunk of your time into your business, it is best to test first whether your business idea will work or not. Avoid spending large sums of money and get excellent feedback by following some low-cost tactics to research your business: