Pricing Strategies During a Recession

In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing.

Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several factors, [...]

Overcoming Procrastination Or How I am Trying to Beat Procrastination

I’m a procrastinator. Hate to admit it, but I oftentimes put off things until the very last minute, and it drives my husband bonkers.
According to Tony Jeary, author of the book Strategic Acceleration: Succeed at the Speed of Life, in his article “Procrastination: THE Results Killer!” , there may be a touch of procrastination in [...]

Pros and Cons of Franchising

The former basketball superstar turned mega-entrepreneur Earvin “Magic” Johnson is a firm believer of franchising. In fact, he runs various franchises from Burger King to Starbucks. Yes, Starbucks — where the franchising option is closed to mere mortals but open to someone like Magic (Magic Johnson is its only partner, actually)
In his book “32 Ways [...]

Strategies for Beating the Recession: Tips from the Experts

Times are tough and the economy is in a recession . However, the recession does not mean that opportunities have ceased to exist and that we will never come out of it. After all, people still buy things — maybe not in the freewheeling kind of spending we’ve seen before, but they are still spending. [...]

Winning Strategies for a Small Business During a Recession

Monroe Porter in his article “Winning Strategies in a Challenging Economy” published in the Leaders in Landscape 2009 magazine gave a good list of strategies small businesses can adopt to survive this recession. While his advice focused on landscapers, I think we can learn a thing or two from his tips:

Be a leader
Identify and strengthen [...]

How to Manage Your Accounts Receivables in a Recession

It is so hard to get a loan these days as banks are tightening their credits. And so should you! To help ensure that your business survives, you need to reassess the way you manage your accounts receivables.
We have posted an excellent article by Jennifer Stacey on how small businesses should manage their accounts receivables [...]

How to Advertise Your Business: The Case of Starting an Interior Decorating Business

Doing advertising is not a guarantee that you will reach your target audience. There’s a right and wrong way to advertise a business.
Take this question raised today:
I’m trying to find ideas on ways I can advertise my interior decorating business. I made really cute fliers but I don’t really get that many calls that I [...]