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High-End Undergarments: A Business Suitable for Bad Economies

Many entrepreneurs are asking, “What businesses are good to start when the economy is bad?”

This rationale given by supermodel Elle MacPherson in an interview with Daily Express in launching her high-end line of undergarments Elle MacPherson Intimates really cracked me up:

“For every down-at-heel hedge fund manager who has had to ditch his mistress due to financial hardship there’s always another waiting to step in … And in these hard times you find that when a woman can’t afford a dress in the luxury echelons, she may opt instead to part with ($32) on underwear that makes her feel good.”

Makes sense, doesn’t it?