10 Things Small Businesses Can Do During a Financial Crisis

If you have invested in stocks, chances are like me, you’d be having a heart attack when looking at your portfolio. My cure is simple: just don’t look at it right now. When things go down, it always go up — maybe not next month, but next year or so. Hopefully.
Congress has just rejected the [...]

Entrepreneurship and Work-Life Balance

I’ve been reading the book “How We Lead Matters: Reflection on a Life of Leadership” by Marilyn Carlson Nelson, Chairman and former CEO of Carlson. Carlson is one of the largest family owned businesses today and includes a wide variety of travel and entertainment businesses such as Radisson, Country Inns & Suites, Regent, Carlson Wagonlit [...]

How to Position Your Online Retail Business When the Economy is Down

I was just listening to the late night news, and they reported that the upcoming Holloween, Thanksgiving and Christmas seasons may not be merry holiday seasons for retailers. As the financial markets crisis deepen, there are fears that people will not spend as much this year for gifts, holiday preparations and other items (worse, they [...]

Randy Pausch’s Lecture on Time Management

Randy Pausch, author of the best seller The Last Lecture, gave a very inspiring lecture at the University of Virginia on time management. A computer science professor, there are definitely more famous time management gurus than him. But what makes this lecture special is the fact that this is a man dying of cancer, yet [...]

10 Critical Elements to a Successful Google Adwords Campaign

Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords.
If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips:

Keep your campaigns and [...]

Book Review: How to Succeed in Business Using LinkeIn

I was excited to get the book “How to Succeed in Business Using LinkedIn” by Eric Butow and Kathleen Taylor. I think I am one of the few remaining business people who do not have a LinkedIn profile as yet, and I was hoping this book would give me the reason why I should use [...]

How to Protect a Trade Secret

Trade secrets are anything that is not known in the industry or not revealed in public that can give your business a competitive advantage. Some of the most famous trade secrets include the formula for Coke and the recipe of Kentucky Fried Chicken.
Trade secrets are commonly not patented because doing so will force you to [...]