Print This Post

The Art of Saying "Thank You"

Everyone loves to feel appreciated and valued. It’s human nature. We love to hear how important we are to other people, how much they value our friendship, and how much they want and need our company. And most of all, we love to hear the words “Thank you.”

As a business owner, do you say “Thank you” to your customers? Do you tell them how much you appreciate their patronage and loyalty?

Me, I’m a sucker for thank yous. I love to receive thank you notes, or even thank you emails. And I am particularly appreciative of businesses who say “thank you” to me because I purchased from them.

But how do you say “thank you” to your customers?

Let’s take a look at this thank you email I got from Art.com for having purchased some art work from them:

This “thank you” note has two elements:

• the warm and fuzzy note of appreciation for the purchase
• an offer to purchase more

The offer is actually very important. In this case, it was free shipping. Considering that sending a framed picture can be expensive, the free shipping really helps lower the cost. Of course, I took the offer and ordered again )

Don’t send a message without making an offer. It’s your opportunity to connect with your customers, and you will be wasting that opportunity if you do not ask them to come back and purchase more from you. The offer can be a discount, a free gift, free shipping, or anything! The key is: never forget to include an offer.

As our mama taught us, saying “thank you” is not only polite, but also a smart business thing to do. Next time someone makes a purchase from you, be nice and say “thank you” to them.