43 Website Features of Top Online Retailers

Ever wonder what sets big businesses apart from small businesses? Of course they have the resources, and with it they can get the best talents and top-of-the-line technology to outsell othe retailers and develop features that can only turn a small business green with envy.

Take a look for example at online businesses. Beyond their sleek and professional design, leading online retailers use a number of features and functionalities that sets them apart. Some of these features are something small businesses can adopt, while others are certainly beyond the reach of small online retailers:

1. 360-degree view
2. Advanced search
3. Affiliate program
4. Auction
5. Blogs
6. Catalog quick order
7. Color swatching
8. Coupons/rebates
9. Customer reviews
10. Daily/seasonal specials
11. Dynamic imaging
12. Email a friend
13. Enlarged product view
14. Frequent buyer program
15. Frequently asked questions
16. Gadgets
17. Guided navigation
18. Interactive catalog
19. Interactive kiosks
20. Keyword search
21. Mapping
22. Mobile commerce
23. Mouseover
24. Online circular
25. Online gift certificates
26. Outlet center
27. Pre-orders
28. Product comparisons
29. Product customizations
30. Product ratings
31. Product recommendations
32. Product wikis
33. Registry
34. Site personalization
35. Social networking
36. Store locator
37. Syndicated content
38. Top sellers
39. Videocasts
40. What’s new
41. Widgets
42. Wish Lists
43. Zoom