Importance of Managing Customer Expectations

I’ve been participating in an interesting discussion in Yahoo Answers of what YA is really all about. Some members are saying that YA should be about the knowledge base, and as such strive first and foremost for the accuracy of the answers given. Others, on the other hand, are saying that YA is all about [...]

How to Provide Excellent Service

According to Bob Livingston, author of the book “How Do You Do … What Do You Do,” excellent service is
“… all about finding ways to make the other person you are serving feel good about your product or service, your company and themselves because they feel good about dealing with you.”
He offers what he calls [...]

The Secret to Perfect Search Engine Marketing

Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”.
According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail:

Importance of targeting: A successful direct mail campaign starts with [...]

Using Social Media: PowerHomeBiz.com in Facebook

PowerHomeBiz.com has finally created its page on the social networking site Facebook today. It will be fun to connect to home business entrepreneurs and those who are thinking of starting their own businesses.
Initially, the PowerHomeBiz.com page will feature feeds from this blog, our recent articles and hopefully contribution from fans and other users. Later, we [...]

The Importance of Analyzing Your Web Statistics

I’m a big web analytics person. In fact, most of the work I do for others is to analyze web analytics and help them understand what it means for their businesses.
Web analytics is a powerful tool that can help you slice and dice numbers to understand your customers: what they want, what they don’t want, [...]

The Art of Saying "Thank You"

Everyone loves to feel appreciated and valued. It’s human nature. We love to hear how important we are to other people, how much they value our friendship, and how much they want and need our company. And most of all, we love to hear the words “Thank you.”
As a business owner, do you say “Thank [...]

43 Website Features of Top Online Retailers

Ever wonder what sets big businesses apart from small businesses? Of course they have the resources, and with it they can get the best talents and top-of-the-line technology to outsell othe retailers and develop features that can only turn a small business green with envy.
Take a look for example at online businesses. Beyond their sleek [...]

Top Products Sold on the Internet

I just got my copy of the Internet Retailer’s Top 500 Guide Report (2008) http://www.internetretailer.com/top500/ and the report has a lot of interesting data on selling online.
Using 2007 data, the top product categories in terms of sales and the top 2 ecommerce merchants for that category are:

Mass Merchant/Department Store = $29.309 billion [Amazon.com; Sears.com]
Computers/Electronics [...]

Green Marketing for Small Businesses

Green marketing is the new “in” thing.
Celebrities like Cameron Diaz and Leonardo di Caprio prefer to drive hybrid cars. HGTV channel is giving away a “green” home. Ikea has done away with the free plastic bags. Crate and Barrel is marketing ecofriendly furnitures. Name it — from baby clothes to appliances to home furnishings to [...]

Basics of Factoring

If you are trying to raise cash for your existing business, one way is through factoring or accounts receivable financing. With factoring, a business can receive immediate cash for its accounts receivable. This option works best if you cannot get secured commercial debt or if you are not willing to give up shares of your [...]

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