Comments on: How Great is Your Product? http://www.powerhomebiz.com/blog/2008/02/how-great-is-your-product/ Tips, information and advice to successfully start, manage and run a home business Thu, 19 Nov 2009 17:05:31 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: PowerHomeBiz.com http://www.powerhomebiz.com/blog/2008/02/how-great-is-your-product/comment-page-1/#comment-178 PowerHomeBiz.com Sat, 16 Feb 2008 12:18:00 +0000 http://www.powerhomebiz.com/blog/wordpress/2008/02/how-great-is-your-product/#comment-178 Neil ... I agree with you about information products. You write the content, repurpose it in any shape or form you want (publish it in your site, compile them in an eboo, put them together in a book) and earn from the same content again and again. That's why we are in the information business. Neil … I agree with you about information products. You write the content, repurpose it in any shape or form you want (publish it in your site, compile them in an eboo, put them together in a book) and earn from the same content again and again. That’s why we are in the information business.

]]> By: Jack http://www.powerhomebiz.com/blog/2008/02/how-great-is-your-product/comment-page-1/#comment-175 Jack Fri, 15 Feb 2008 20:49:00 +0000 http://www.powerhomebiz.com/blog/wordpress/2008/02/how-great-is-your-product/#comment-175 There's a lot of great advice in this post on planning your product.<br/><br/>But there's an important point not mentioned in this post.<br/><br/>In the online world, testing is king.<br/>Everything is testable, and (with enough traffic) you can get meaningful results quickly.<br/><br/>We typically think of testing our pages for their ability to convert traffic to buy a product.<br/>And testing is <b>BORING</b>.<br/>(That's why testing software such as <a HREF="http://www.muvar.com" REL="nofollow">Muvar</a> is essential to getting this done without going crazy.)<br/><br/>But there's another use for testing when we're thinking about developing a product. <br/>Many marketers use testing to discover what the market will buy so they can refine some of the details of an information product before the product is finished.<br/><br/>We can and should be extremely thoughtful in designing a product, but we can't be seduced by all of our logic. We need to let the marketplace <b>tell</b> us what it wants. There’s a lot of great advice in this post on planning your product.

But there’s an important point not mentioned in this post.

In the online world, testing is king.
Everything is testable, and (with enough traffic) you can get meaningful results quickly.

We typically think of testing our pages for their ability to convert traffic to buy a product.
And testing is BORING.
(That’s why testing software such as Muvar is essential to getting this done without going crazy.)

But there’s another use for testing when we’re thinking about developing a product.
Many marketers use testing to discover what the market will buy so they can refine some of the details of an information product before the product is finished.

We can and should be extremely thoughtful in designing a product, but we can’t be seduced by all of our logic. We need to let the marketplace tell us what it wants.

]]> By: Neil Roberts http://www.powerhomebiz.com/blog/2008/02/how-great-is-your-product/comment-page-1/#comment-174 Neil Roberts Wed, 13 Feb 2008 16:02:00 +0000 http://www.powerhomebiz.com/blog/wordpress/2008/02/how-great-is-your-product/#comment-174 How do you feel about information products? My mentor James Brausch always talks about them because the markups are insanely high. What's your take on that? How do you feel about information products? My mentor James Brausch always talks about them because the markups are insanely high. What’s your take on that?

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