How the Big Boys Do It: Web Site Features for Online Retailing
January 17, 2008 by Isabel Isidro · 4 Comments
Internet Retailer magazine made a list of the top tools used by the Top 500 retailers on the Web. It’s an interesting look at how the top guns of online retailing are doing it, and can give the small online retailers on the features they need to consider for their websites (if they are not yet doing them).
These features are as follows, ranked according to the number of top 500 retailers that are using them:
- keyword search
- daily/seasonal specials
- enlarged product view
- what’s new
- affiliate program
- advanced search
- online gift certificates
- rich media
- outlet center
- email a friend
- coupons/rebates
- top sellers
- site personalization
- alternative payments
- store locator
- wish list
- customer reviews
- catalog quick order
- mapping
- product customization
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Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business and Learning from Big Boys.
These retailers are very popular, indeed. I have read up on them fully. I will definitely use some of these in my internet business. Currently I am participating in James D Brausch internship. This has a lot of helpful tips and shows you what you need to do to succeed.
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Really a nice article.valuable efforts in writing this article.the point to consider are really appreciable.it will definately help
in future.
All the best
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There are a few features there that I had actually forgoten about, probably due to my daily job related routines and so forth. Thank you for the heads up, wake up call, as we all need it periodically!
http://www.homejobsite.com
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as a small business owner this lest is helpful to see what the big biys are doing
I have been following James Brausch to boost my success & his tips have been invaluable. I will have to work in more of the marketing strategies that you present here – some of them I had just plain forgotten about.
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