Research on Strongest Online Marketing Tactic
MarketingSherpa has a new report entitled "Search Marketing Benchmark Guide 2008" and one of the interesting data of the study is how the various online marketing strategies compare with regards to giving the best return on investment
According to the report, the strongest tactics and give the most ROI are:
- House email marketing = 25% (strongest tactic) and 39% (good ROI)
- Search engine optimization = 18% and 36%
- Paid search marketing = 16% and 35%
- Public relations = 12% and 28%
- Direct mail = 12% and 27%
- Online banner advertising = 3% and 16%
- Print advertising = 4% and 13%
You can read an excerpt of this report at MarketingSherpa
Labels: online marketing
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posted by PowerHomeBiz.com @ 10:36 PM 2 comments links to this post
2 Comments:
Thank you for the information of the book...That was a good book showing all the tactics...and thank you for the fine description of the book...
Thank you for the information of the book...That was a good book showing all the tactics...and thank you for the fine description of the book...
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