Research on Strongest Online Marketing Tactic

MarketingSherpa has a new report entitled “Search Marketing Benchmark Guide 2008″ and one of the interesting data of the study is how the various online marketing strategies compare with regards to giving the best return on investment

According to the report, the strongest tactics and give the most ROI are:

• House email marketing = 25% (strongest tactic) and 39% (good ROI)
• Search engine optimization = 18% and 36%
• Paid search marketing = 16% and 35%
• Public relations = 12% and 28%
• Direct mail = 12% and 27%
• Online banner advertising = 3% and 16%
• Print advertising = 4% and 13%

You can read an excerpt of this report at MarketingSherpa