A home based entrepreneur who sells candles on the Web complained about the poor performance of his email campaigns. He finds it hard to get the response he wants from his email campaigns sent to his existing customers and newsletter signups, which suffers from low open rates to low clickthrough rates. My suggestions to him [...]
Follow @powerhomebizWhitepapers on Doing Business Online
November 20, 2007 By Leave a Comment
If you are selling or doing business online, you may want to check out the following white papers from different vendors/companies: Post-Holiday Paid Search Strategies MarkMonitor Brandjacking Index Online Businesses Discover Direct Response TV The Effect of DRTV on Search Engine Marketing The Evolution of Landing Pages 2008 ePayment Management Guide Some of the above [...]
Follow @powerhomebiz40 Best Business Tips for Home-Based Entrepreneurs
November 18, 2007 By 4 Comments
We all love great tips on how to increase our incomes, be more productive and generally make our lives easier. So how about 40 such tips? We’ve compiled tips, strategies and tactics from various magazines and books on different topics affecting the home based entrepreneurs. From choosing a home business to raising capital from angel [...]
Follow @powerhomebizHow to Get Financing from Angel Investors
November 14, 2007 By Leave a Comment
One way to finance your business is to find wealthy individuals who can provide the funding you need. Often called “angel investors” these are private investors who may also be entrepreneurs. Guy Kawasaki writes in his book “The Art of the Start” that raising money from angel investors require s a different approach because their [...]
Follow @powerhomebizHow to Build Your Brand
November 13, 2007 By 1 Comment
Many small and home-based business owners consider branding to be an exclusive domain of big companies. It is something that Coke, Nike, Apple, Disney and other companies with big marketing budgets engage in. And this is often a big mistake. Many small businesses unfortunately fail to reap the benefits of having developed a strong brand [...]
Follow @powerhomebizWhat Consumers Want in their Online Shopping Experience
November 7, 2007 By Leave a Comment
Sterling Commerce and Deloitte Consulting collaborated on a very interesting survey entitled “What Consumers Want in their Online Shopping Experience?” that looks at consumers attitudes and preferences when shopping online. The findings of the paper are as follows: Shoppers have three major areas of dissatisfaction: lack of information availability, out of stock items, and lack [...]
Follow @powerhomebizWhat is the Most Important Step for Small Business Success?
November 2, 2007 By 3 Comments
Someone asked me recently, “If there is a single step in starting a business that could guarantee success, what could it be?” This is a tough question to answer. It’s like asking for a magic bullet for attaining business success when none exists. Success in business sometimes feels like it depends on whether the stars [...]
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