How to Improve Effectiveness of Your Email Campaigns

A home based entrepreneur who sells candles on the Web complained about the poor performance of his email campaigns. He finds it hard to get the response he wants from his email campaigns sent to his existing customers and newsletter signups, which suffers from low open rates to low clickthrough rates.
My suggestions to [...]

Whitepapers on Doing Business Online

If you are selling or doing business online, you may want to check out the following white papers from different vendors/companies:

Post-Holiday Paid Search Strategies
MarkMonitor Brandjacking Index
Online Businesses Discover Direct Response TV
The Effect of DRTV on Search Engine Marketing
The Evolution of Landing Pages
2008 ePayment Management Guide

Some of the above will [...]

40 Best Business Tips for Home-Based Entrepreneurs

We all love great tips on how to increase our incomes, be more productive and generally make our lives easier. So how about 40 such tips?

We’ve compiled tips, strategies and tactics from various magazines and books on different topics affecting the home based entrepreneurs. From choosing a home business to raising capital from angel investors [...]

How to Get Financing from Angel Investors

One way to finance your business is to find wealthy individuals who can provide the funding you need. Often called “angel investors” these are private investors who may also be entrepreneurs.

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Guy Kawasaki writes in his book “The Art of the Start” that raising money from angel investors require s a different approach because their [...]

How to Build Your Brand

Many small and home-based business owners consider branding to be an exclusive domain of big companies. It is something that Coke, Nike, Apple, Disney and other companies with big marketing budgets engage in.
And this is often a big mistake. Many small businesses unfortunately fail to reap the benefits of having developed a strong brand — [...]

What Consumers Want in their Online Shopping Experience

Sterling Commerce and Deloitte Consulting collaborated on a very interesting survey entitled “What Consumers Want in their Online Shopping Experience?” that looks at consumers attitudes and preferences when shopping online.

The findings of the paper are as follows:

Shoppers have three major areas of dissatisfaction: lack of information availability, out of stock items, and lack of assistance/poor [...]

What is the Most Important Step for Small Business Success?

Someone asked me recently, “If there is a single step in starting a business that could guarantee success, what could it be?”
This is a tough question to answer. It’s like asking for a magic bullet for attaining business success when none exists. Success in business sometimes feels like it depends on whether the stars align [...]