Loyalty marketing is defined as “the effort to identify, maintain, and increase the yield from best customers through long-term, interactive, value-added relationships.” It is basically the creation of programs that aim to recognize and reward customers based on their value to the company. For big businesses, loyalty marketing is an integral part of their marketing [...]

Whether you are thinking of a new product to introduce or to find market opportunities for your products, it is important to study social and business trends. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order. I just got a copy of the [...]

This is totally not my style, but I suppose one can be excused for bragging once in a while ) PowerHomeBiz.com is mentioned in a New York Times article published today, October 2, entitled “Getting Paid, One Way or Another” written by Paul Brown. It feels good to be noticed — flashing ads and all [...]

One way to start a business is by buying an existing one. Your local baker may be thinking of retirement and want to sell his business; or you’ve heard about a business being sold that you think presents a very good opportunity. However, before you get your checkbook and buy that business, it is important [...]